Maranta Power
GD 401 | Spring 2021
Partners: Jemima Liteli, Brooklyn Longest, Megan Redfern, & Riley Walman
Maranta Power is a hair care company that prides themselves on creating clean, natural hair products for curly haired men and women. Maranta Power’s mission is to empower all men and women to love their curls and appreciate the power within them.
Our team’s intent was to create a professional brand for Maranta Power that reflects the quality of the Maranta Power products. The colors and patterns express the empowerment that comes with using the products. The patterns subtly show off the curls and the additional imagery identifies these products as curly hair products.
While every member played a role across all aspects of the project, my tasks focused on the initial branding and the website, which features a homepage, shopping page and cart, and an FAQ and page about the owner Laura Om. The site also features the ability to switch languages due to the company being based in Puerto Rico but wanting to expand into European and North American markets.